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بازاریابی برند
Direct marketing is not the same as brand marketing, but they are both based on our decision to make the right thing for the right people.
Brand marketing makes magic; direct marketing makes the phone ring
Brand marketing is culturally oriented.
If you put a billboard by the side of the highway, hoping that people will remember your funeral parlor the next time someone dies, you're doing brand marketing.
And it's entirely possible that your brand marketing will lead to some orders (that's another nice side effect).
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